Analytics

The Analytics section is Replayfy’s dedicated analytical workspace. Where your Overview home page gives you Segments and Activity at a glance, Analytics is where you go to ask a specific question and shape the answer — a metric trend, a retention grid, a ranked breakdown, or your Core Web Vitals. Everything here runs on the same sessions and events the rest of Replayfy uses, computed live — there are no separate pipelines to configure and nothing is a placeholder. A brand-new workspace shows an install prompt until real sessions arrive.

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Trends

Trends is a query builder for time series. You pick one or more series — a metric to measure — and Replayfy plots them over your selected window. Each series has two parts: Add more than one series to overlay several metrics on the same axes, then shape the query with the controls in the rail:

• Breakdown — split the first series by a dimension (Platform, Browser, OS, Country, Device, Plan, and any dimension your events actually carry). Each value becomes a legend-toggled line.
• Granularity — 5-minute, hourly, day, week, or month, whichever fits the range.
• Compare — overlay the previous period as a faint second line to see whether the number is really up or down.
• Filters — add any number of dimension:value rules to scope the whole query to matching sessions.

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Retention

Retention answers the question at the heart of growth: do people come back? It renders a cohort grid — one row per starting cohort, one column per period since — where each cell is the share of that cohort still active.

• Day / Week — toggle whether a cohort is a day or a week of first-seen users. The toggle sits at the far right of the section.
• Return action — by default a user “returns” by starting any session. Switch the action to a specific track() event to measure retention against a real milestone (e.g. came back and fired checkout_completed), not just any visit.

The header reads the plain-language summary — ”% returning by week since first session · N users” — and each row shades from dark (high retention) to light so the drop-off pattern reads at a glance.

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Web Vitals

Web Vitals surfaces the three Core Web Vitals Google ranks on, computed from your real web sessions: The headline is the share of page views that pass all three, weighted by page views, with the weakest metric called out. Below it, each page is listed with its p75 (75th-percentile) value per metric, ranked worst-first, so you jump straight to the page hurting your scores.

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Breakdowns

Breakdowns takes a single dimension and ranks its values by a measure — the “which browsers / countries / pages drive my sessions?” question, as a first-class object rather than a footnote on another chart.

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Events

Events is the catalogue of everything you track(). Each row is one event name with its volume, a trend sparkline, and the count of distinct properties it carries — so you can see at a glance which events fire, how often, and whether their volume is moving. Selecting an event reveals the properties it sends and their values, which is exactly the vocabulary you’ll reach for when building a Trends series, a funnel step, or a behavioral cohort.

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Ask AI

Every Analytics view sits next to Replayfy AI. Instead of building a query by hand you can ask in plain language — “how did signups trend last week by plan?” — and get an answer grounded in the same real data, with a link to the sessions behind it. See Replayfy AI.

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